For my scholarly, peer-reviewed text is a scientific breakdown of “streak shooting” in basketball. It was published by professors from Cornell and Stanford. It explores the independence of every shot and proves that there is little to no correlation between either a successful or unsuccessful first shot and a successful next shot. The researchers were prompted to end the myth of a “hot hand” in basketball by fans and announcers using these phrases to describe a player who has scored on their last couple field goal attempts.
I think that this is an interesting topic to explore and great genres for because the audience for massive, televised sports is so diverse. This should make the task of representing the given information in a more interesting manor worthwhile. The intended audience of the scholarly article is probably a peer review board, but the people that could best use this information are the people watching these basketball games. This is a case of research being published that will never reach the light of the mainstream media, even though kids reading about their favorite players and parents checking the sports news at work should, in my opinion be the original intended audience of such a piece. Making this set of newly found data and statistics more readable or understandable for a less scholarly audience could mean for the public debunking of a sports myth: that momentum plays a great deal in the outcome of a player’s shot.
As for the young audience, I’ll probably create a factual graphic with a simple colorway and clean design. I’ll provide the statistics in a way that is visually appealing so that someone without an extensive understanding of the principles of statistics can understand the point being made by the researchers. When I was a kid, my eyes were always drawn to the images in newspapers (I know, reading newspapers is crazy, but I have always been a sports journalism geek), whether they be informational graphics or the pictures alongside articles. From first hand experience, these are the most efficient and easiest to understand when trying to reach the younger demographics of an audience.
As for the older audience, I might write a fictional newspaper article including quotes from the researchers (drawn from the essay) and present the new discoveries as breaking news in the sports world. Every so often, news outlets like ESPN or Sports Illustrated will publish articles regarding some new study that changes the outlook of athletics in one way or another, and even though this essay was published in 1985, the idea of “streak shooting” is still ever present. It still gets mentioned in almost every game broadcast and it seems that every game has a “hot hand” at one point or another.
I’m interested in looking more into this topic because it seems fascinating to a. learn more about [possibly] one of the most incorrect of sports myths and b. present it in a way that is helpful and more legible for unintended audiences of the researchers’ discoveries.